MUSICIAN & PRODUCER
FREDIË
One gesture. A hundred meanings. What does it mean? In India, the answer isn't always simple. It can mean yes. No. Maybe. I understand. I agree. Wait. Come here. Let's see. Fredie has chosen an unlikely subject for his first introduction to the world: one of India's most recognisable forms of non-verbal communication. "The Indian Head Shake" is a hip-hop song, sung in English, built around Indian sounds, humour, character and cultural observation. The accompanying music video takes the concept further, with Fredie stepping into multiple characters to explore the different personalities, situations and meanings behind the gesture.
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Baby Bomb is a bold statement on identity, beauty and self-expression. The song challenges Eurocentric standards of fashion and beauty while celebrating body positivity, individuality and the power of owning who you are. Blending contemporary Hip-Hop energy with Indian sonic and cultural elements, Fredie and Afro artist Roy SoulChild turn the track into a celebration of skin, culture, colour, confidence and unapologetic self-worth. OWN YOUR SKIN. OWN YOUR CULTURE. OWN YOUR POWER.